Offshore Talent Rebrand - Behind The Scenes

You may have noticed… we’ve had a bit of a glow up. A new name. A sharper brand. The same people first purpose.

We’re stepping confidently into our next chapter as Offshore Talent. Our rebrand is an alignment with who we are, what we do best, and how we help businesses scale with brilliant offshore teams.

So, what does it all mean? We sat down with our Chief Growth Officer, Ben Shipley, to unpack the why, the what, and the what’s next. Spoiler: there’s no corporate fluff here. just straight-up insight, some good analogies (yes, Baked Beans references), and a whole lot of passion for people and simplicity.

Why the Decision to Rebrand from Trust The Process to Offshore Talent?

Well, we felt like Trust The Process was the world's best kept secret and whilst it has been both our name as well as a core value of our business it didn't exactly scream from the rooftops what it is that we fundamentally do. Whereas Offshore Talent is what I would call a Baked Beans brand… It tells you what's inside the tin.

We also have a couple of distinct businesses that we had under one banner and so our Digital Transformations business where we help clients develop their use of AI, CRM and Marketing Automation as well as execute digital marketing strategies like SEO and Ads and so this business will maintain the Trust The Process name as “Trust The Process Digital”.

What Does "Offshore Talent" Represent for the Company Moving Forward?

The new name, "Offshore Talent," is a powerful representation of our sharpened focus and core philosophy moving forward. It signifies:

1. Our Core Product: We are laser focussed on connecting clients with the best talent the Philippines has to offer. The name itself becomes our clear value proposition. At the end of the day when you ignore all the bells and whistles it is all about the Talent.
2. A People-Centric Approach: It emphasises the human element – the skilled individuals who drive our clients' success – rather than just the transactional "process." We believe humans are a fundamental part of business and while technology should enable us its the human connection that makes it all worth while.
3. Transparency & Simplicity: It strips away ambiguity, signalling a direct, no-nonsense approach to offshore staffing that prioritises clarity and efficiency for our clients.
4. Financial Alignment: By focussing on the elements that clients actually need and make a real difference to staff retention it underscores our commitment to a model where we only profit when the staff truly works out for our clients long-term. No upfront recruitment or onboarding costs to hedge against our clients success.

Ultimately, "Offshore Talent" embodies our dedication to empowering businesses through access to high-quality, cost-effective Philippine professionals.

How Do You Envision the Rebranding Impacting Our Clients and the Services We Provide?

The rebranding to Offshore Talent will primarily impact our clients through enhanced clarity, reinforced trust, and a more streamlined service experience.

1. Crystal Clear Value Proposition: Clients will immediately understand our core offering: seamless offshore staffing for their offshore talent. There is a tendency to overcomplicate things in this industry and we are committed to making it as simple as is effective.
2. Reinforced Trust through Financial Alignment: Our business model, which does not charge upfront recruitment or onboarding fees, is a significant differentiator. This rebrand highlights our financial alignment with clients – we only become profitable if the staff work out for the long term. This directly contrasts with models where agencies profit from high staff turnover due to upfront charges.
3. Enhanced Transparency: We are committed to creating significantly more transparency on what you are paying for. Unlike competitors who bundle hidden costs into high management fees, Offshore Talent ensures clients understand every component of their spend, focusing only on services that genuinely contribute to their operations, not to our margins.
4. Focus on Retention & Quality: Our entire model is built around benefits and inclusions that specifically impact retention and quality. The rebrand underscores this commitment to providing a stable, high-performing offshore team for our clients, recognising that long-term relationships benefit everyone.

What Changes, if Any, Can Clients Expect in Terms of Service Quality, Team Dynamics, or Operations?

Clients can expect enhanced capabilities and continued excellence in service quality, team dynamics, and operations. This rebrand is not about changing our foundational service commitment, but rather building upon it with targeted improvements:

1. Service Quality: Our commitment to high-quality, responsive service remains unwavering. We're refining our internal processes to ensure even greater efficiency and communication, driven by our specialised focus.
2. Team Dynamics: Your direct operational control over your offshore team members remains paramount. We facilitate the offshore staffing framework, ensuring their efficient integration and support, allowing you to focus on leading your team directly. 
3. Operational Enhancements: we are also adding a new client portal that will give greater visibility with direct access to time and attendance tracking a key feature.

The essence of our service – a simpler, more affordable offshore staffing solution for your Philippine team – remains, now amplified by a dedicated focus and new tools designed for your benefit.

How Does This Rebrand Align with Our Long-Term Business Goals and Growth Strategy?

The rebrand to Offshore Talent is perfectly aligned with our long-term goal: to help our clients build scalable and profitable businesses that can survive the rising cost of doing business, while making the process simple and effective.

Businesses today are already complicated enough without partners adding to that complexity. This rebrand allows us to:

1. Position Ourselves as a Solution to Complexity: By offering a simpler, more transparent offshore staffing solution, we directly address the growing complexity and cost pressures faced by businesses.
2. Attract Ideal Clients: The name clearly communicates our specialised offshore staffing service, attracting clients who value efficiency, transparency, and cost-effectiveness over inflated, opaque solutions.
3. Support Scalable Growth: Our low-overhead, high-value model is inherently scalable, enabling us to grow alongside our clients without introducing prohibitive costs.
4. Strengthen Market Presence: A clear, memorable, and relevant name is crucial for long-term brand building and establishing a dominant position in the niche of cost-effective, transparent offshore staffing in the Philippines.

What Does the Rebrand Mean for Our Internal Team and the Company's Culture?

For our internal team, the rebrand to Offshore Talent is a powerful affirmation of our shared mission and expertise. It means:

1. Renewed Focus & Clarity: With the separation of business units, our team now has a laser-sharp focus solely on offshore staffing and talent management, streamlining our efforts and expertise.
2. Enhanced Pride & Identity: "Offshore Talent" is a name our team can proudly champion, reflecting the high caliber of individuals we work with both internally and for our clients.
3. Culture of Transparency & Efficiency: The principles embedded in our new brand – transparency, simplicity, and client alignment – will continue to be cornerstones of our internal culture, driving how we operate and interact.
4. Empowerment: It underscores our commitment to providing the best tools (like the new client app) for both our internal teams and our clients, fostering an environment of continuous improvement and innovation.

How Do You Plan to Position Offshore Talent in the Outsourcing Industry, and What Sets Us Apart from Competitors?

We plan to position Offshore Talent as the unrivalled transparent, cost-aligned, and retention-focused offshore staffing solution creating a better outcome at a better price for those experienced in building offshore teams and continuing to provide the best guidance for those new to offshore staffing.

What truly sets us apart from competitors are these core differentiators:

1. No Upfront Fees; True Financial Alignment: Unlike agencies that profit from recruitment and onboarding fees, we do not charge for upfront recruitment or onboarding. Our profitability is directly tied to the long-term success and retention of your staff. This means we are financially incentivised to help you hire right and keep your team happy and productive, which is a stark contrast to models that inadvertently benefit from staff turnover.
2. Radical Transparency on Costs: We provide significantly more transparency on what you are paying for. Our fee structure is clear, avoiding the hidden markups and bundled costs common with larger agencies. You only pay for services that genuinely add value and are necessary for compliant offshore staffing.
3. Retention & Quality-Centric Benefits: We focus our inclusions and benefits on elements that directly impact staff retention and quality, knowing that a stable, motivated team is key to our clients' success and our own profitability.
4. Simplicity Over Complexity: While others add layers of "management" that inflate costs, we strip away unnecessary complexity, providing a lean, efficient offshore staffing service that empowers clients to directly manage their teams.
5. Direct Problem Solving: We directly address the pain points identified with larger agencies: hidden fees, slow communication, lack of direct control, complex and long-term lock-in contracts, and feeling like a "small fish in a big pond." We offer simple contracts, responsive support, and ensure you maintain operational control.

What Excites You Most About This Next Phase of the Company as Offshore Talent?

Honestly…. Shaking up what has been a pretty stagnant industry in terms of listening to the feedback of clients and building products and services that genuinely address that feedback and ensure we are fully aligned with our clients. We succeed when they succeed. We grow together.

One name change. A world of clarity.

As Ben said best, Offshore Talent isn’t just a new look. It’s a commitment to cutting the noise and keeping what matters: great people, true alignment with our clients, and radical transparency.

We’re proud of where we’ve come from, and even more excited about where we’re headed. Whether you’ve been with us from the Trust The Process days or you’re just getting to know Offshore Talent, the goal remains the same: helping you build brilliant teams, simply and effectively.

Ready for what’s next? We are too.